Personal Finance for dummies – Eric Tyson – 6th Edition

You selected wisely in picking up a copy of Personal Finance For Dummies, 6th Edition! Nearly 2 million copies of prior editions of this book are in print, and as you can see from the quotes in the front of this edition, readers and reviewers alike were pleased with those editions. This book was also previously awarded the prestigious Benjamin Franklin Award for best book of the year in business

Marketing insights from A to Z – Philip Kotler

Praise for Philip Kotler’s MARKETING INSIGHTS FROM A to Z. “There’s only one name in marketing: Phil Kotler. His latest may be his best–a summa that captures the best of his insights, as original today as when he first took pen in hand, forty years ago.” –Tom Peters, author of In Search of Excellence and The Circle of Innovation “If you are going to buy one book by Philip Kotler, buy this one. In this accessible, current, and personality-filled read, you will get the most complete picture possible of what marketing today is all about.” –Sergio Zyman, author of The End of Advertising as We Know It

Pin It on Pinterest