Category Archives: Economía

Marketing insights from A to Z – Philip Kotler

Praise for Philip Kotler’s MARKETING INSIGHTS FROM A to Z. “There’s only one name in marketing: Phil Kotler. His latest may be his best–a summa that captures the best of his insights, as original today as when he first took pen in hand, forty years ago.” –Tom Peters, author of In Search of Excellence and The Circle of Innovation “If you are going to buy one book by Philip Kotler, buy this one. In this accessible, current, and personality-filled read, you will get the most complete picture possible of what marketing today is all about.” –Sergio Zyman, author of The End of Advertising as We Know It

Contabilidad administrativa – Horngren, Sundem, Stratton – 13va Edición

Contabilidad administrativa, 13ra edición incursiona en todos los sectores de los negocios – no lucrativos, menudeo, mayoreo, de servicios, ventas y situaciones administrativas – así como manufactura. El énfasis se centra en las decisiones de planeación y control, no en el costeo de productos para valuación de inventarios y determinación del ingreso